How to Create a QR Code for Google Reviews
Step-by-step guide to generate, customize, and place your QR code — and multiply your Google reviews by 5
Why Create a QR Code for Google Reviews?
Asking a customer for a Google review is easy. The problem: between the customer's good intention and the moment they actually find your Google listing, there are 3 steps — and 90% of intentions get lost. A
One scan, a direct link to your review form. The customer is still in your business, still satisfied with their experience. It's the perfect moment.
📊 What the numbers say:
• A simple QR code increases review collection by 2 to 3x vs. a verbal request
• A gamified QR code (prize wheel) achieves a conversion rate of 40 to 70%
• 73% of customers scan a QR code when a reward is offered
Before You Start: Get Your Google Link
To create a QR code that points to your Google reviews, you need the direct link to your listing. Here's how to get it in 3 clicks:
Method 1: Via Google Maps (Simplest)
- Open Google Maps in your browser
- Search for your business name
- Click on your listing, then click the "Share" button
- Copy the short link displayed (format:
maps.app.goo.gl/xxxxx)
Method 2: Via Google Business Profile
- Log in to business.google.com
- In your dashboard, click "Ask for reviews"
- Google automatically generates a short link to your review page
- Copy that link — it's exactly what you need
💡 Tip: Use the link from Google Business Profile. It points directly to the review form, with no extra steps.
Step 1: Generate Your QR Code
With your link in hand, you have two options depending on your goals:
Option A: Simple QR Code (Free)
Free online generators let you create a basic QR code in seconds. Simply paste your Google link and download the generated image.
- Advantage: Free, quick to set up
- Disadvantage: Low conversion rate (15-20%), no analytics, no differentiation
Option B: Boostigo Gamified QR Code (Recommended)
With Boostigo, your QR code doesn't redirect to a blank form — it launches an
- Advantage: 3-5x conversion rate, real-time analytics, customer loyalty
- Disadvantage: Monthly subscription (ROI from month one)
| Criteria | Simple QR Code | Boostigo QR Code |
|---|---|---|
| Conversion rate | 15-20% | 40-70% |
| Customer experience | Direct Google form | Game + reward + review |
| Analytics | ❌ None | ✅ Scans, reviews, rewards |
| Customer loyalty | ❌ No | ✅ Discount codes, return visits |
| Price | Free | From €29/month |
Step 2: Customize Your QR Code
A black-on-white QR code works, but it doesn't stand out. Here's what you can customize to improve scan rates:
Elements to Customize
- 🎨 Colors: Use your brand colors so the QR code is recognizable
- 🖼️ Center logo: Adding your logo in the center increases scan rates by 25%
- 📝 Call-to-action: Add clear text around the QR code: "Scan & Win!" or "Your review = a reward"
- 📏 Size: Minimum 3x3 cm to be scannable. On a poster, aim for 8x8 cm
✅ Best practice: Test your QR code with different smartphones before printing. A QR code that's too small, too dark, or poorly contrasted may be unreadable. Always aim for a light background with a dark QR code.
Step 3: Print and Place Your QR Code
Placement is just as important as the QR code itself. Here are the positions that generate the most scans according to customer behavior studies:
The 5 Best Placements
- 🥇 On the table / bill — The customer has their phone in hand and is still riding the emotion of their experience. Highest scan rate.
- 🥈 At the checkout — Payment moment, maximum attention. Ideal for a table tent or a sticker on the payment terminal.
- 🥉 On packaging / receipt — The customer takes it home and can scan later while still satisfied.
- At the exit / storefront — Visible to departing customers and passersby.
- On social media — Share a digital version of your QR code in your stories or Instagram bio.
Recommended Print Formats
- A5 table tent — Ideal format for restaurants and cafes
- 10x10 cm sticker — Sticks anywhere, moisture-resistant
- A4/A3 poster — For maximum visibility at checkout or in the window
- Business card — Hand it to customers as they leave
Step 4: Brief Your Team
The QR code alone isn't enough. Your staff needs to actively mention it. Here's the script that works:
"Did you enjoy your visit? By scanning this QR code, you can leave us a review and try to win [your reward]. It takes less than a minute!"
Businesses that brief their team get on average 3x more scans than those that simply display the QR code without mentioning it.
Expected Results by QR Code Type
Simple QR Code — Typical Results
- • Scan rate: 10-20% of customers who see it
- • Conversion rate (scan to review): 15-25%
- • For 100 customers/day → approximately 3 to 5 extra reviews/day
Boostigo Gamified QR Code — Typical Results
- • Scan rate: 40-60% of customers who see it (curiosity + reward)
- • Conversion rate (scan to review): 45-70%
- • For 100 customers/day → approximately 18 to 42 extra reviews/day
- • Real example: Hair salon in Lyon: from 12 to 89 reviews in 6 weeks (+642%)
FAQ: QR Code for Google Reviews
Can my QR code point to TripAdvisor or Facebook?
Yes. With a simple QR code, you freely choose the destination URL. With Boostigo, you can even let the customer choose the platform after spinning the wheel (Google, TripAdvisor, Facebook...).
Is it legal to reward a review?
Yes, as long as the reward isn't conditional on a positive review. You can reward leaving a review (regardless of the rating). Requiring a 5-star review is prohibited by Google's terms of service. Boostigo is designed to comply with this rule.
Will my QR code work on iPhone and Android?
Yes. Since 2017, all smartphones can scan a QR code directly with the native camera, without any additional app. Zero barrier to entry for your customers.
How long does it take to create a gamified QR code?
With Boostigo, the full setup takes less than 5 minutes: account creation, wheel customization with your rewards, QR code download. The free 14-day trial lets you test with no commitment.
How big should my printed QR code be?
Minimum 3x3 cm for short-distance scanning (table, counter). For a wall poster, aim for at least 8x8 cm. The general rule: the greater the scanning distance, the larger the QR code needs to be.
Create Your Gamified QR Code in 5 Minutes
Boostigo turns your QR code into an interactive game. Your customers scan, play, win a reward, and leave a review. Average conversion rate: 40-70%. Free 14-day trial, no credit card required.
Start for free